As senior copy writer and editor, I work closely with graphic design wizards to pitch and create advertising campaigns and develop printed matter for academic departments. I oversee the writing, editing, and proofreading of all print materials.
As senior copy writer and editor, I work closely with graphic design wizards to pitch and create advertising campaigns and develop printed matter for academic departments. I oversee the writing, editing, and proofreading of all print materials.
From initial interviews to final product, I write and edit the content for the biannual Boston University Metropolitan College alumni magazine and collaborate with faculty, administration, and the graphic design and web teams to produce each issue. This has been my responsibility since 2011. Print circulation is about 36,000.
I liaise with diverse academic departments at Boston University's Metropolitan College to develop, write, edit, and proof content for program brochures. These annual projects involve collaboration and interaction with graphic design, marketing managers, and academic clients. This is a general selection of recent brochures that have been produced.
Each year, the Boston University Metropolitan College Marketing & Communications Department pitches, creates, and develops a new campaign for Boston University's Summer Term program. As writer, I work very closely with the graphic design team to identify a tagline and create aligned messaging, producing a suite of marketing materials that includes a course catalog, posters, advertising direct mail, and much more. This year's chosen campaign is "Your Summer Begins Here."
Each year, the Boston University Metropolitan College Marketing & Communications Department pitches, creates, and develops a new campaign for Boston University's Summer Term program. As writer, I work very closely with the graphic design team to identify a tagline and create aligned messaging, producing a suite of marketing materials that includes a course catalog, posters, advertising direct mail, and much more. Based on the outstanding success of the 2016 campaign, the client asked that we keep "Think Summer" and refresh the look, feel, and general messaging for 2017. So, this year was "Think Summer II."
Each year, the Boston University Metropolitan College Marketing & Communications Department pitches, creates, and develops a new campaign for Boston University's Summer Term program. As writer, I work very closely with the graphic design team to identify a tagline and create aligned messaging, producing a suite of marketing materials that includes a course catalog, posters, advertising direct mail, and much more. This year's chosen campaign was "Think Summer."
Each year, the Boston University Metropolitan College Marketing & Communications Department pitches, creates, and develops a new campaign for Boston University's Summer Term program. As writer, I work very closely with the graphic design team to identify a tagline and create aligned messaging, producing a suite of marketing materials that includes a course catalog, posters, advertising direct mail, and much more. In 2015 we were charged with a developing a campaign to celebrate the centennial of Summer Term at Boston University. We called the campaign "A Century of Summer."