Buzzword Campaign (2014–present): For this successful Metropolitan College advertising campaign, we wanted to align our professional degree programs with distinct areas of expertise in industry. We worked with faculty in our academic departments to develop lists of "buzzwords" that not only tapped into emerging practices but highlighted concepts taught in the classroom. This was a print and digital campaign, with this page showing examples of static digital ads (animated through AdobeAnimate, not displayed here). In the animated ads, the buzzwords would appear in sequence, followed by the line "You name it, we teach it. Success is the language we speak."

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