Creative + Content

My passion is to create copy that is considered, persuasive, and attentive to digital realities such as search engine optimization—without sacrificing voice, tone, and style. 

My objective is to articulate and champion the attributes of your institution's brand and connect meaningfully with your audience.

I do this by applying years of craft and marketing experience combined with strategic deployment of organizational assets—brand, content, and purpose.

Qualifications

  • Over ten years as a professional writer and editor; a decade in art school administration
  • Expert in substantive editing and developing creative from concept to execution
  • Experienced in researching, generating, and managing content for web and print
  • Extensive familiarity with the marketing and branding objectives of academic institutions
  • Superb skills in collaboration and communication in a fast-paced environment

2006–Present: Boston University Metropolitan College (MET), Boston, Massachusetts

Senior Writer/Copy Editor, Marketing & Communications (April 2012–present)

  • Generate, develop, and manage content across all MET print and digital assets; collaborate with design and others to lead the creative direction of marketing materials; and the duties below:

Copy Writer/Editor, Marketing & Communications (September 2006–May 2012)

  • Write, edit, and proofread all copy (website, print, email, radio, and online) promoting MET to a diverse population of prospective and current students locally, nationally, and internationally
  • Conduct research and interviews to write MET’s magazine, Metropolitan (bu.edu/met/magazine)
  • Create and manage content for two primary websites (bu.edu/metbu.edu/online) using WordPress; update and develop content for additional MET websites such as bu.edu/summer and bu.edu/metinternational
  • Conceive and develop award-winning advertising campaigns for MET and BU Summer Term
  • Ensure emails, direct mail, brochures, flyers, posters, official letters, websites, and other publications meet high standards and adhere to BU and MET branding, voice, and tone
  • Demonstrate confidence, flexibility, and collegiality while working closely with a variety of clients and stakeholders, from academic departments to individual faculty and staff

2000–2005 & 1996–1999: School of the Museum of Fine Arts, Boston, Massachusetts

Assistant Director of Continuing Education & Adjunct Programs (2000–2005)

  • Developed and coordinated summer programs and workshops
  • Initiated, managed, and grew the School’s pre-college program
  • Assisted in the administration of year-round CE programs
  • Planned and oversaw international workshops and high school programs

Continuing Education Administrative Assistant & Program Coordinator (1996–1999)

  • Developed, coordinated, and administered summer study abroad programs, art workshops for high school students, and professional development workshops 

1999–2000: Idyllwild Arts Academy and Summer Program, Idyllwild, California

Alumni Relations & Marketing Associate, Development & Marketing Offices     

  • Enhanced communication initiatives for alumni relations
  • Coordinated Academy and Summer Programs reunions
  • increased the School’s media presence
  • Managed marketing projects

Freelance           

Copy Editor & Proofreader

2016: UPCEA Hallmarks of Excellence in Professional and Continuing Education (http://upcea.edu/resources/hallmarks/)

2015: UPCEA Hallmarks of Excellence in Online Leadership (http://upcea.edu/resources/hallmarks-online/)


Education           

Boston University, Bachelor of Arts in English (cum laude), 1994

Awards

University Professional & Continuing Education Association (UPCEA) Excellence in Marketing Awards:

  • 2016—Gold (2): Food & Wine Programs Brochure; MET 50th Anniversary Microsite Bronze (3): MET 50th Gala Campaign; BU Distance Education Website; MET a Professor Video Campaign
  • 2015—Silver (3): MET Magazine, Metropolitan; MET Integrated Media Advertising Campaign; BU Summer Term Integrated Media Advertising Campaign
  • 2013—Gold: MET International Student Brochure
  • 2012—Gold (3): Food & Wine Website; BU MET Event Emails; Graduate Admissions Welcome Packet Bronze (2): MET Magazine, Metropolitan; MLA in Gastronomy Brochure
  • 2011—Gold: Interactive Marketing/MET Landing Pages
  • 2010—Gold (2): “The Big Event” Publicity; Food Studies Portfolio; Silver: Center for Professional Education Print Campaign; Bronze: Summer Term Campaign
  • 2009—Silver: MET Profiles Campaign; Bronze: Certificate in Financial Planning Ad

Other Recognition:

  • 1989—Achievement Award in Writing, National Council of Teachers of English
  • 1988—First Place Senior Fiction, 6th Annual Creative Writing Contest, California State University, San Bernardino
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